Digital Advertising

Advertising online is one of the best ways to get new leads, but it's also one of the scariest because of the cost. There are many kinds of advertising online and each have their pros and cons.

Starting from the most basic to the most complex there is Product Listing Ads (PLA), SMS & Email Marketing, Search Engine Marketing (SEM), Cost Per Click (CPC), and Affiliate Marketing. We'll tell you about each of them and how they can help your business.

PLA, SMS, and Email

Product listing is probably the easiest marketing for a product based business. Making sure your product appears at the top of google when someone searches for your product is one good form of advertising.

SMS & Email Marketing is a form of advertising where you pay for ad space in someone else's emails or you create a news letter and database of customers to entice users back to your website through copywriting.

These strategies for advertising are very low cost but they have very low click through rates.

SEM, CPC, and Affiliate Advertising

Search engine marketing is when you pay search engines to appear at the very top of the search results by bidding on certain keywords. This can be an effective strategy to get users to visit your website but can be costly depending on the keyword.

Cost per click ads are when you pay a certain price based on the number of people who click on your ad. This means you could have low cost if it doesn't perform well and high cost if it does perform well. A click on an advertisement is not a conversion though, which makes CPC risky. Platforms like Google, Amazon, YouTube, Facebook, and more are all CPC based systems.

Affiliate advertising is when you pay someone who has a lot of influence and already has a social following to recommend your product or service. This usually takes the form of sponsorships for paid ad reads on videos, or podcasts.

What should I do for advertising?

Each company will have a different advertising strategy depending on their service, budget, and target audience. All ad platforms have some form of targeting that evaluates it's users and tries to display ads based on location and demographic information.

We can help you decide what platforms and advertising strategies are best for your budget and goals. Give us a call and we will tell you about which strategies we think are best for your business.

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