Search Engine Optimization

Search engine optimization is the act of optimizing your digital presence to appear higher in search engines like Google, Bing, Yandex, or other platforms. Search engines are the way most people find information and services they are looking for so it's important that you appear near the top when someone is looking for your service or someone else might get to them instead!

There are lots of ways to optimize a business for online search. There are two types of SEO and you need both in order to stand a chance against your competition. The two types are On-Page SEO and Off-page SEO.

On-page SEO

On-page SEO is the act of optimizing your website's code and content in order to appear higher in search results. Search engines use complex algorithms that use over a thousand different factors for determining how high
they should place your website in the results of any given search.

Search engines use bots called web crawlers that scan your websites code to figure out what its about and what topics it's relevant to. In order to appear higher you need to make it as easy as possible for the bots to tell what your website is about. It also processes the text on your website to see what keywords are relevant for your website.

Off-page SEO

Off-page SEO is everything that contributes to your search engine ranking that isn't directly on your website. The most important metric for off-page SEO is how many other websites have a link to your website. These are called backlinks. Other important factors generally fall under just how trustworthy and widespread your brand is via things like social media, advertising, blogs, google business profile, and loads more.

When google was founded it needed to set itself apart as the search engine of choice in the wild west of the internet. The way google set itself above the rest is by putting emphasis on the number and quality of backlinks to a website. It used the concept of - if a website is being mentioned a lot, it's probably relevant. That's why at least on google, backlinks are especially important.

One thing a lot of people don't know is just because you have a backlink doesn't mean its good for your site. Google calculates a domain authority score and a spam score for your website when ranking and if a spam website links to your website it is bad for your rating. If a website with a higher domain authority links to your website that can help your ranking a lot, but if the domain authority is lower it can potentially
hurt you rating especially if it's really low or isn't even indexed by google!

How do we do it?

We have a variety of tools and premium subscriptions to the best tools in the business in order to ensure our analytics are precise and catch every possible potential issue on and off your website.

We make use of Semrush, Moz, Ahrefs, SE Ranking, and many more. The cost we spend to ensure you get the best experience is often
less than the cost we charge. By working with us you gain indirect access to the knowledge these industry standard tools provide at a lower rate.

It's the same principle of paying a restaurant to make sure you get the best food without having to pay for any of the ingredients or the years of culinary training.

We are ready for our next challenge - want it to be yours?

We are ready and able to tackle our next big project. We love a good challenge and we know how to get results for our clients. Solving problems is what we do. Let's solve your next problem together.