Social Media Management

Your online presence and social media strategy can be vital to getting organic engagement with your customers. In the modern age social platforms is where people hang out online.

According to kepios.com 64.4% of the world population uses the internet and 59.4% of the world's population uses social media. That means 92.2% of all people on the internet are on social media. Which means if you're on those platforms too you can attract them to your business.

Various social media app icons on a phone screen

What social media platforms should you be on?

Some people say that it's good to be in as many places as possible and although for a lot of businesses this can be a good option, it's not always cost effective, and not all platforms have the right demographic for your target audience.

Not all social media platforms are created equal and that matters more than ever when deciding where to focus your marketing strategy. Every business has different needs and targets that each social media platform can uniquely help with.

What platforms are best for my business?

Businesses focused on high ticket clients or those who have B2B business models should focus on platforms like LinkedIn for business connection.

Businesses looking for quantity or frequent sales should focus on social platforms like Facebook, and Twitter.

Businesses that have a lot of interesting video content and are looking for a more personal connection to their audience should use platforms like YouTube, Instagram, TikTok, and Pinterest.

Businesses looking to target a specific niche or community of people should consider creating a presence on Reddit, or if the company is a local service a platform such as Nextdoor could help attract the right customers.

Various social media icons on a phone screen

Two people in a park with a laptop on a small circular metal table.

Full service marketing

So you've picked the platforms that are best for your business, now what? The approach may be different for each platform, but generally a social media strategy involves planning out posts for months ahead to make sure your content is appropriate for certain days and you post regularly.

On social media consistency is king. The largest difference between a social media strategy that fails and one that succeeds is how consistently you are posting content that is relevant to your audience. In the modern age, especially with short form video content, attention spans are shorter than ever so you need to appear constantly and be entertaining every time in order to grab your audience's long term attention.

How do you do it effectively?

Social Media Managers use a variety of tools in order to keep track of all the social platforms under their care. Platforms like Hootsuite, Agorapulse, Sprout Social provide tools to schedule content to be posted across all social platforms as well as a way to check your messages on all platforms all from one place.

One part of social media management that is sometimes lost on people is that social media is a customer service outlet. Customers will message you on social media with complaints, appreciation, and questions and having a strategy to respond to all these possibilities is vital for your success on these platforms.

Two women at a desk with a computer and notepad open on it.

We are ready for our next challenge - want it to be yours?

We are ready and able to tackle our next big project. We love a good challenge and we know how to get results for our clients. Solving problems is what we do. Let's solve your next problem together.